Search This Blog
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
- Get link
- Other Apps
Popular Posts
World Peace, YES; Info. to the world, NO!
- Get link
- Other Apps
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
Comments
I am sure it left an impact on me. In fact I wrote a blog (iwritehere.wordpress.com) on what I intend to do on my part to help save earth.
Someone has to initiate. Someone has to make a start. Just that Live Earth Concert chose to be that someone.
The message behind Live Earth is certainly laudable. But the point is, most initiatives of such kind are successful only in places where a certain level of prosperity allows people the freedom to care.
Therefore, before you get people to buy into the idea of not using plastic, create cheaper alternatives to plastic, and you will see people automatically shun plastic. Else, if a shift from plastic entails greater cost to the consumer, who by the way, is at a low income level, my guess is, he would never make the shift.
Again, Live Earth is definitely a laudable campiagn, a tad misplaced perhaps.
Also do check up on one of the champions of live earth, Al Gore's 'green parctices' at-
http://www.youtube.com/watch?v=4-NFB8IEJdU
P.S. - Read you blog posts...interesting :-)