Marketeers' true lies
Seth Godin speak (2005 article), 'Be a Better Liar'
'If you want to attract customers in an increasingly competitive world, it helps to tell tales about your products. Just make sure your lie is true.'
Pic : www.istockphoto.com
'If you want to attract customers in an increasingly competitive world, it helps to tell tales about your products. Just make sure your lie is true.'
Pic : www.istockphoto.com
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