Promise of beer market in India

Even as Beer prices soar across India, the market for this most preferred alcoholic beverage is predicted to grow.
  • Beer sales in India are forecast to grow at a CAGR of 17.2% to 2011

  • The market is expected to top $1.2 b by 2011

  • Lager is most preferred type of beer, accounting for 87% market share

  • Strong beer is the most popular type, accounting for nearly two-thirds of the market

  • UB along with Millennium Alcobev and SABMiller account for nearly 90% of the Indian beer market

  • India accounts for 1.3% of APac market by value

  • India's annual per capita consumption stands at just 0.6 litres, compared to 23 litres in China, an average of 73 across Europe and 78 in the US


Popular Posts