The fulfillment that Marketing brings
Its raining cats and dogs in Kerala.
Despite the rain, its fascinating to see people go to extreme lengths of self inflicted pain to pay obeisance to their gods. And this happens across all religions. I guess to the converted its their unique way of worship. And I respect that. But it also points to man's desire to seek fulfillment to issues that I guess remain unfulfilled for the moment. Its a desire to betterment in their lives.
Now that in a way is good news for marketers. I mean the unfulfilled lives. 'Cos in the end products and services also promise to better lives. In fact they must promise, and deliver on that promise. That gets them to be bought by consumers.
Also remember, the fulfillment men seek in all probability may never come to pass, as a fulfilled need is almost always replaced by a higher order unfulfilled one.
That's what keeps marketers in business forever. Cheers to that!
Will be back in Bangalore in a week. Will post regularly, then.