The mind of the Indian consumer
A survey conducted by IMRB among 2,440 households across urban and rural areas has revealed that consumers have cut expenditure on high-end products and entertainment in order to survive in the current crisis. The survey shows that consumers have a negative outlook on the future of the economy. However, most consumers feel that there is no change in their financial health so far. Though the current picture is gloomy, there is a ray of hope. But as things are expected to improve in future, the degree of improvement may be lesser.
Read the complete ET article here.