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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
Posts
April 12, 2022
Storytelling, Freytag Pyramid & how UpGrad & Big B nailed it.
April 29, 2020
THE ESSENTIALITY OF EVERY VALUE CREATING ACT
August 30, 2019
My kids & the Power of Authentic Marketing
April 27, 2019
Hey McDonald’s India, wanna cause-market? Learn from Uber India!
January 26, 2019
The Zomato nightmare, spurious loyalty, and the limitation of data.
September 16, 2018
The business & marketing dangers of the ‘Kick the Dog Effect’
August 01, 2018
The 4 Marketing Communication lessons in Van Heusen Flex’s UFC showdown commercial
July 31, 2018
What Sunny’s should have done that Central Tiffin Room did.
April 10, 2018
The Opportunity Polar Bear Ice Cream lost, and how Brick & Mortar can fight back!
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