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August 22, 2009

Why names matter more for Services

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Is a Rose is a Rose is a Rose?

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3 comments

June 05, 2008

Bottled Water wars in India

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3 comments

May 08, 2008

Indus Pride's a beer

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April 16, 2008

Regional play scores over generic play

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April 16, 2008

What's in a name?

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April 02, 2008

'Free Spirit' - Brand names evoke feelings

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