Showing posts from July, 2008

Consumer Advocacy

Brand Loyalty; possible?

Prognosis for Indian Consumer demand

The Trust vote Potluck

Idiocy in Istaanbul

He Cometh......!

Chinese online swells

'I Can't Unlove You'

The Bat & the Bush

Bangalore spirit lives on

Why Trees don't concern me

Whats common to cash in Parliament & generic drugs?

Solving the retail accessibilty problem with Push Carts

1 2 3....Singh is King!

The Celebrity Lifecycle

Amidst closure, Starbucks is 'Alive & Kicking'

India's Media & Entertainment market

The Leftist vision, Cuba ahoy!

To apologise or not to, 'tis the question

The lesson in Pope Benedict XVI's apology

Does it matter if Sachin shifts brand endorsements?

'Heaven Sent'

When Radio is an interruption and when its not

Cut the fluff, apologise!

The 'Free' aphrodisiac

The Bat poised to soar

The Burger revolution

Why grown-ups watch movies

'Losing it' over Global Warming

Understanding Consumer Masquerades

Its better to be No.1 or 'trip & fall'

The Winner Takes It All

Contrasting consumer shifts in India

How to pick a Leader

The Coca Cola Index

Me, fairness cream? Never. Liar!

Tata Nano is disruptive social innovation

Why 'sms' when you can call

No place for Sachin in Youngistaan makes good financial sense

'Ay, there's the rub'

Wanna sell a toy? Talk to a child!

To counter or not to, 'tis the question

Discounting to hasten spending

Rafa has Risen

The price of Freedom

Corazón Espinado

Know him? Bet you do...

The 'Left' is NOT 'right'!

Street Theatre: Brand on the street


Are you getting paid enough?

Kaun khayega Kellogg's?

'Slow and steady' for Premium services is the way to go

The pricing flaw in IIM-A PG program fee

Why ayurveda in Kerala should remain exclusivist

The brand in a child's world