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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from June, 2008
School expenses & family planning in India
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Customer loyalty through associations
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Compare to secure consumer conviction, but beware!
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Hey, can you stay put, not travel?
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Never mind, scream 'NO price hike'!
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The hypocrisy in the novelist's utopia
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The idiot's guide to 'Gender Bias'
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RBI recovery rules every loan taker must know
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Why do FIs charge a higher rate on a Nano loan?
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Where's the rebellion in 'healthy snacks'?
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Will the Honda hybrid work in India?
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Rational to emotional brand propositions; smart?
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Market Segmentation failure & what can be done
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The weaker the brand, the easier its extension?
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The importance of Core Product experiences
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The fall of 'Wine snobbery' in India
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The 'deceit' in hiking food prices
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Why price hikes will not help Fast food chains
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India's top Ten brands across different SECs
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Ad Agencies behind India's top 10 brands
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Purple Mangoes vs. colouring between the lines
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How will Early Adopters react to Apple's 3G iPhone?
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Rubber meets the road and gallops
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Vote to prevent a 'point of no return'
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Devana Yelli? ; Bengaluru International Airport
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Price sensitivity in Indian markets
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