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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from March, 2008
The paradox of Kerala's Retail potential
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Rising Food prices - Doomsday ahead?
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Are consumers swayed by celebrity endorsements ?
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Pitch a sale when the customer intiates an engagament
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Creating & Maintaining loyal customers
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The fulfillment that Marketing brings
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Colour combinations & aesthetic sensibilities
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Loss of a customer is a gain for the competitor
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Uber Customisation; Old wine, new bottle?
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The Place P differentiator, movie tickets via Net & Mobiles
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To ask or not to ask the consumer; 'tis the question
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Human Nature and the power of buzz
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Increasing sales at the cost of the consumer
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How Zero marketing can revive Indian hockey
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Does evil exist; how potent is the 'fear appeal' ?
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Innovation through living a consumer's life
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Countering 'Country of origin effects' with Cuckoo branding
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Logan hots up Sedan Segment sales
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Why Barack Obama must now zip up
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How real is the consumption experience?
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Value propositions of Discount versus Exclusive stores
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