Showing posts from March, 2008

The Indian notion of dirt

Kerala, Bacchus' own country !

The paradox of Kerala's Retail potential

Rising Food prices - Doomsday ahead?

Are consumers swayed by celebrity endorsements ?

Ray's weekend pick

Pitch a sale when the customer intiates an engagament

Creating & Maintaining loyal customers

The fulfillment that Marketing brings

Colour combinations & aesthetic sensibilities

Loss of a customer is a gain for the competitor

Batman - Dark Knight

Uber Customisation; Old wine, new bottle?

Ray's weekend pick

The Place P differentiator, movie tickets via Net & Mobiles

To ask or not to ask the consumer; 'tis the question

Human Nature and the power of buzz

The anatomy of a mass phenomenon

Increasing sales at the cost of the consumer

The Tipping Point

How Zero marketing can revive Indian hockey

Does evil exist; how potent is the 'fear appeal' ?

Innovation through living a consumer's life

Ray's weekend pick

Countering 'Country of origin effects' with Cuckoo branding

Logan hots up Sedan Segment sales

The Indian cricket fan

Consumer Complaint

Why Barack Obama must now zip up

How real is the consumption experience?

Why give up old habits for new?

Value propositions of Discount versus Exclusive stores