Showing posts from September, 2008

Silver Screen Icon

Marketing through Yakety-Yak on mobile phones

'Zindagi mein Life'; We're talking biscuits, aren't we?

Secret Smile

No Service is great service

Brand claims; Is Yahoo really quicker?


Where's Ray?

BMTC Volvo ride at Re.1, but what's it cost?

Its not the words, Its the way they sound

'You'll think of Me'

The Joseph Biden lesson in Sales pitces

Why 'Experience' matters

Why 'New' Coke failed but 'New' Facebook won't

Transition Blues

India joins Nuclear Club

Broadband limps on in India

Who's switched to Chrome & Why?

Balancing Expertise & Arrogance

Palin Persona


Big Bazaar rolls on

Encouraging 'switch' amidst fierce Brand Loyalty

What to & What not to change - Lessons in Retail

Is the Retail Graveyard ever a possibility?

Ensure walk-ins turn buyers

The li'l clinchers in Customer Service

Cricket bowled over

Searching for Google Chrome

Car Sales brake on rising costs

Customer is King

The Woes of Indian consumers