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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from May, 2008
The 'forgetfulness' that safety brings
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The hypocrisy in blaming a marketer
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Why services can help the small time retailer differentiate
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Snitch your way to a No.1 bestseller
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Tracks over Flights; Bangalore to Chennai
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The Moral Challenge of Globalization
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Media and its ideal of 'proportionality'
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The dilemma in differentiating a commodity
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Indiana Jones & the International Box office moolah
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Addicted to 'de-addiction' tourism
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Weekend Pick - 'Cry me a River'; Ella Fitzgerald
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Brand baggages and why they must 'fit'
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The Emotional Intelligence of IPL owners
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The paradox of slack periods and lousy customer service
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The 'cheerleader effect' on Indian Society
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Weekend pick - Alison Krauss & Union Station; 'Moments like this'
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One person's smut is another's morning Latte'
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Irritating Brand Crescendo and consumer desire for an anti-thesis
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Leisure & Entertainment trends in India
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Why the controversial Bollywood Blogs?
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Contrive 'real' for consumer attention
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The revenue potential of 'Ancillary' services
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The Indian North-South divide on Brand localisation
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The critical role of Inside Sales
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Why is IPL an advertiser's delight?
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Price changes and their effects on consumption volumes
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The political costs of rising prices
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Indian corporate practice; Sack Charu!
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Computers in Cuba and the freedom of choice
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Cookbooks and ingredients on retail shelves
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Microsoft & Yahoo begin merger tallks
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'Beauty' aspirations of small town India
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Sreesanth, macho? Does it matter?
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