Showing posts from May, 2008

The 'forgetfulness' that safety brings

Warmed up Wackos


The hypocrisy in blaming a marketer

Why services can help the small time retailer differentiate

Snitch your way to a No.1 bestseller

The stinker in a deodorant

Tracks over Flights; Bangalore to Chennai

The Moral Challenge of Globalization

Can he?

Media and its ideal of 'proportionality'

The dilemma in differentiating a commodity

Indiana Jones & the International Box office moolah

Addicted to 'de-addiction' tourism

Weekend Pick - 'Cry me a River'; Ella Fitzgerald

The Free Trade Paradox

Brand baggages and why they must 'fit'

The Big fight for 'Big Bazar'

Consumers at the airport

What must we do?


The Emotional Intelligence of IPL owners

'Differently Similar'

The paradox of slack periods and lousy customer service

The Indian Netizen

Sport above its stars?

The 'redeemer' in a Democrat

The 'cheerleader effect' on Indian Society

Weekend pick - Alison Krauss & Union Station; 'Moments like this'

Bucking the Price rise

One person's smut is another's morning Latte'

Irritating Brand Crescendo and consumer desire for an anti-thesis

Leisure & Entertainment trends in India

Why the controversial Bollywood Blogs?

The Indian Woman consumer

Contrive 'real' for consumer attention

Who's the glutton?

Blogging Quake conspiracies

'India' in Bollywood movies

The revenue potential of 'Ancillary' services

The Indian North-South divide on Brand localisation

The critical role of Inside Sales

IPL decimates rivals on TRPs

Why is IPL an advertiser's delight?

Icons and IPL's identity problem

Brand Recall of the 'Big B'

Ray's weekend pick

Bangalore votes

Price changes and their effects on consumption volumes

The political costs of rising prices

Indus Pride's a beer

The 'neither-nor' products

Viral Video, guaranteed !

Indian corporate practice; Sack Charu!

Computers in Cuba and the freedom of choice

Cookbooks and ingredients on retail shelves

Bush blames India...?

Microsoft-Yahoo update

Microsoft & Yahoo begin merger tallks

Ray's weekend pick

'Beauty' aspirations of small town India

Sreesanth, macho? Does it matter?

Why Ads won't work on Youtube