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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from April, 2008
Qualifying consumer segments for apt communiques
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Obama & Duration effect on perceptions
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Dynamic Pricing and Consumer fairness perceptions
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The 'Middle of the Road' consumer strategy
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The lesson of 'finishing strong' at the billing counter
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The fatigue in online networking
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Bangalore Royal Challengers...'Risin up'..Did I miss something?
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Katrina Kaif and the laws of positioning
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Price rise and its effect on premium & mass consumer goods
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Regional play scores over generic play
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Will the real 'techie' please stand up?
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Myth of 5% drop in customer defections leading to 80% increase in profits
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The Indian rural consumer; Different or not so different?
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The dilemma of targeting mass and premium consumers
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Consumption aspirations and their political implications
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Vehicle sales in India run out of gas
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Retail Consumption: Small town Consumers & Metro city consumers, what's common, what's not
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The travails of unregulated Customer acquisition
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The tactic of reducing weight to beat consumer attention
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Influence of Environmental cues on Product evaluation & choice
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Neuromarketing - Unravelling 'why we buy'
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Che Guevara - Communist Firebrand to Capitalist Brand
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The event & timing of Publicity - Olympic torch lesson
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The dilemma of 'customisation' in global markets
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The challenge in managing Global Brands
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Blinded to sights and sounds or is it sensory adaptation?
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'Free Spirit' - Brand names evoke feelings
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Java City's flawed non franchise building sales promo
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