Showing posts from April, 2008

The Business Man

Err...Fan Loyalty, did you say?

Intelligent Design

Ethnic power equations in India

Indian Eve's goin' up in smoke

Buying the Luxury experience

Qualifying consumer segments for apt communiques

Obama & Duration effect on perceptions

Dynamic Pricing and Consumer fairness perceptions

Rip-Off Country

The 'Middle of the Road' consumer strategy

Capital City

The lesson of 'finishing strong' at the billing counter

Ray's weekend pick

The score now makes sense :)

The face of 'Truthiness'

AFI - 100 Greatest American Movies

The fatigue in online networking

Bangalore Royal Challengers...'Risin up'..Did I miss something?

Katrina Kaif and the laws of positioning

Price rise and its effect on premium & mass consumer goods

Regional play scores over generic play

Will the real 'techie' please stand up?

What's in a name?

Alliance, Class of 2008

Myth of 5% drop in customer defections leading to 80% increase in profits

The Indian rural consumer; Different or not so different?

The dilemma of targeting mass and premium consumers

Consumption aspirations and their political implications

The rule book and its misuse

Ray's weekend pick

Vehicle sales in India run out of gas

Retail Consumption: Small town Consumers & Metro city consumers, what's common, what's not

Consumption in Small Town India

The travails of unregulated Customer acquisition

Our Hypocrisy

The tactic of reducing weight to beat consumer attention

Influence of Environmental cues on Product evaluation & choice

Neuromarketing - Unravelling 'why we buy'

Capitalism's protean prowess

Che Guevara - Communist Firebrand to Capitalist Brand

The pipe dream of Socialism

The event & timing of Publicity - Olympic torch lesson

Ray's weekend pick

The dilemma of 'customisation' in global markets

The challenge in managing Global Brands

The Great Indian Train Journey

Blinded to sights and sounds or is it sensory adaptation?

'Free Spirit' - Brand names evoke feelings

The nightmare that is Hindi cinema

Java City's flawed non franchise building sales promo