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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from February, 2008
Consumer research & Newspaper readership
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Why Reckitt Benckiser is the star of a 'staid' industry
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Fans or Sport consumers; what's the difference?
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The 'Hygiene-Motivation' factors of Retailing
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I admit....Apple's quite the cult brand
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Landfill Prize Winners - Products you can live without
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Will the real slim shady please stand up
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Are subscriptions a measure of Customer Loyalty?
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Brand Image -Sustenance is the difficult part
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High Performance Learning Institutions
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Do unkempt stores offer better prices?
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Technology diffusion in emerging economies
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What consumers value; Discounts or shopping experience?
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The 'Validity' & 'Invalidity' of theory
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