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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from December, 2009
Give Me Liberty or Give Me Social Justice
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Why Consumer-Driven Healthcare Beats Socialized Healthcare
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'Courage under Fire' holds; there's proof!
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Bajaj Scooter, an icon? Me, the Pope?
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CLIMATE CHANGE IS NATURAL: 100 REASONS WHY
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'Courage under Fire' a must for Brands
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The need to 'Score', the need to 'Scorn'
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Why Gore's rabble rousing works, and doesn't
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The New Female Consumer: The Rise of the Real Mom
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The Junk Science of Climate Change
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What's common to IIMs & Tiger Woods?
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Consumer Anxiety is as much, post purchase
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The delusion in 'Buy Nothing Day'
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