Showing posts from August, 2017

Can an assessment of our buying habits be a peep into our state of mental well-being?

Here’s what the Federal Bank Ad can teach you about your goals.

Here’s the test Sarahah passed to get more than a million downloads.

The Advertising feats of Udar Arogya & Sweat Slim Belt, & why it doesn’t matter.

How Flipkart can stop wasting money on ‘cute stuff’, and instead delight buyers.

The Marketing lesson in how Jet Airways got me to buy Josy’s book.

Why Alphy is making wine, & why we do or buy.