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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts with the label
Marketing Communication
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April 12, 2022
Storytelling, Freytag Pyramid & how UpGrad & Big B nailed it.
August 01, 2018
The 4 Marketing Communication lessons in Van Heusen Flex’s UFC showdown commercial
December 18, 2017
What Licious got right that FreshMenu didn't.
June 02, 2014
The grin that buries the brand
January 09, 2014
Chris Christie's big fat problem is Voter long term memory
September 05, 2013
Arresting Ultra Reality
February 09, 2013
The Ad's real, Abuse is real!
May 11, 2010
What Volkswagen Polo got just right
July 03, 2009
Mouthing mumbo-jumbo & Source credibility
May 11, 2009
To apologise or not to
May 07, 2009
Whatever, don't call me!
May 06, 2009
The communication story in Berlusconisation
May 01, 2009
Yakety Yak can't be sustained
April 24, 2009
Voter apathy or Consumer decision?
December 29, 2008
News kills Advertising, that's good and bad
October 24, 2008
Incredible India; You sure?
September 27, 2008
'Zindagi mein Life'
; We're talking biscuits, aren't we?
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