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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts with the label
IPL
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April 25, 2010
IPL India's pride? What 'bout Lux & Lifebuoy?
April 16, 2010
Who cut his face to spite his nose?
April 14, 2010
Why IPL scores
April 13, 2010
Who's like a premium brand in a kirana store?
April 11, 2010
IPL's googly: Jingoism turns regional
February 13, 2010
Greed is Good
June 03, 2008
IPL lessons
May 17, 2008
The 'cheerleader effect' on Indian Society
May 13, 2008
IPL decimates rivals on TRPs
May 13, 2008
Why is IPL an advertiser's delight?
May 12, 2008
Icons and IPL's identity problem
May 08, 2008
Viral Video, guaranteed !
May 06, 2008
Indian corporate practice; Sack Charu!
April 30, 2008
Err...Fan Loyalty, did you say?
April 29, 2008
Qualifying consumer segments for apt communiques
April 19, 2008
The score now makes sense :)
April 17, 2008
Bangalore Royal Challengers...'Risin up'..Did I miss something?
April 17, 2008
Katrina Kaif and the laws of positioning
April 16, 2008
Regional play scores over generic play
April 16, 2008
What's in a name?
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