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Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Showing posts from August, 2008
The good & bad of a cheaper iPhone in India
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Sarah Palin and a lesson in Marketing Communication
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The Lab recipe in conjuring creativity
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Why are all Indian boxers from Bhiwani?
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The reality check of 'Necessities'
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Sure, I'll 'Be mOre', but where's the discount?
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Is Durable Consumption up or down?
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Olympics help shrug off 'Country of Origin' effects
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The 'perfect flaw' in China's Olympics
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Apple iPhone scores on 'Attitude toward Object', fails on 'Attitude toward Behaviour'
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Will iPhone cross the 'chasm' in India?
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The difference between what consumers say & what they want
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Ford Flex and the 'consideration' problem
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Can DNA get its Bangalore code right?
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Prime time News of Prime time buffoonery?
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Will Net telephony change the way Indians communicate?
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'He Ventured Forth To Bring Light To The World'
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Packaging can't change perceptions, it can build one
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How much is too much, or too little?
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Retail calm over chaos, never mind the extra penny
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More Promos, less Ads; 'tis the future
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