What's in a name ?

HLL ( Hindustan Level Ltd. ) has officially rechristened itself as Hindustan Unilever Ltd..

The rationale behind this move according to the company is to ' provide the optimum balance between maintaining the heritage of the company and the future benefits and synergies of global alignment with the corporate name of its global parent Unilever'

Businesses have to be careful while changing names /brandnames. Jeff Wuorio in article titled 'Change your business name ? 7 issues ' noted seven issues to be borne in mind while embarking on a change in name.

1. Identify a substantive reason to change the name.
2. Know what a name change really entails.
3. Can you reestablish a brand name?
4. Keep an eye on your core functions.
5. If a new name makes sense, check it out.
6. Run the new name by customers.
7. Above all, take the process slowly.

Ref :


Popular Posts