Captive Audience at airports

Advertisers have targeted airport security lines, where they find captive audiences for their messages.

SecurityPoint Media of St. Petersburg, Fla. places its ads in the bottom of the trays where passengers put their belongings when passing through security, Advertising Age reports. SecurityPoint provides airports with free stainless-steel tables and carts with wheels for holding the plastic trays, and in return the company and the airport share revenue from ad sales.

Aviation consultant Michael Boyd doesn’t think the ads are a good idea. “Why would you want your product advertised at a point where consumers’ anxiety, fears, and maybe even anger are at a peak?” he told Advertising Age.

But SecurityPoint President Joe Ambrefe said more than 22 million travelers at the four airports have been exposed to the ads, and so far the firm has not received any complaints from passengers.


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