Cricket World cup viewership

The Cricket World Cup is around the corner.

Played in the West Indies, matches start 0930 local time. That works out to be late in the night in India. Would that affect viewership? In a country where cricket is almost religion, will timings affect viewership? Viewership analysis done for certain matches of the 2003 world cup do provide interesting statistics. For the moment there doesn't seem to be a dearth of advertisers. But will their communiques reach the intended numbers?


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