Chocolate Buffs in for a treat

Hershey will be in Indian markets soon with their brand of chocolates and confectioneries. The Hershey company enters India by acquiring stakes in Mumbai-based Godrej Beverages and Foods (GBFL).

GBFL, which has a turnover of about Rs 400 crore has a presence in categories such as juices, soya foods, tomato puree and bakery fats with brands such as Sofit, Xs and Jumpin. GBFL's acquisition of confectionery brand Nutrine has resulted in a significant presence in the confectionery category in India. Post acquisition, Hershey's is likely to tap this distribution network to introduce its own brands in India.


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