Chocolate Buffs in for a treat
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQglkBDqd4FT47-LYBp2zq5wl6qQAiZ9ZzVbNEww5jr6c_SbD1hAhP42ujP93-9w8zNsXeB6vK8EcJVOknGg8aiqV0fYsH72khnZPaMG9lV_8WdWmbKQV91LzBsXkfRy4WZtmlxxca6HQ/s320/hcw_photo,jpg.jpg)
Hershey will be in Indian markets soon with their brand of chocolates and confectioneries. The Hershey company enters India by acquiring stakes in Mumbai-based Godrej Beverages and Foods (GBFL).
GBFL, which has a turnover of about Rs 400 crore has a presence in categories such as juices, soya foods, tomato puree and bakery fats with brands such as Sofit, Xs and Jumpin. GBFL's acquisition of confectionery brand Nutrine has resulted in a significant presence in the confectionery category in India. Post acquisition, Hershey's is likely to tap this distribution network to introduce its own brands in India.
GBFL, which has a turnover of about Rs 400 crore has a presence in categories such as juices, soya foods, tomato puree and bakery fats with brands such as Sofit, Xs and Jumpin. GBFL's acquisition of confectionery brand Nutrine has resulted in a significant presence in the confectionery category in India. Post acquisition, Hershey's is likely to tap this distribution network to introduce its own brands in India.
Comments