'Couple' Brand Power

The Ash- Abhishek wedding slated for today will create the strongest 'star couple' brand endorsers. The leaders till now were the Kajol-Ajay couple, charging rates as high as Rs. 6-8 crores per endorsement. That will now be supplanted by Ash-Abhishek who are expected to charge in the tune of Rs. 10-12 crores.

As individuals, Aishwarya Rai endorses brands such as skincare brand L’Oreal Paris, Swiss watch brand Longines, Lux and Coke, among others. Abhishek, on the other hand, endorses American Express, LG Electronics, and radio station Big 92.7 FM, among others.


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