Would 'wide-body' work in India?

Will a car that claims to be the 'widest' on the road do well in India?

The answer, Yes and No.
The reason is simple. Any car in India can claim what it wants, it can position itself as, for eg., 'the widest', but it really doesn't matter. If the target audience in mind is the mass consumer in India, the parameter that matters is 'value for money'. Period.

Now Mahindra Renault Logan claims to be the widest car in its category. The real issue is, Is it value for money? By the looks of it, it seems to be. In fact Logan is going to hot up competition in its category. Priced between 4.3 ( petrol Variant ) - 6.5 lakhs, Logan will compete with the likes of Hyundai Accent, Maruti Esteem and Tata Indigo. At the moment Mahindra Renault Logan seems to come out on top.
The Logan was earlier manufactured by Dacia, a state-owned Romanian company in which Renault acquired a 51 per cent stake for $50m in 1999, increasing it to 99 per cent.
Logan's dimensions are -
Boot Space - 510 (ltrs)
Overall Length - 4247 (mm)
Overall Width - 1740 (mm)
Height - 1534 (mm)
Wheel Base - 2630 (mm)
Ground clearance(unladen) - 172 mm)
Fuel tank capacity - 50 (Ltr)
Turning Radius - 5.25 (meter)
Now that's pretty impressive. Logan looks impressive too.
Would Logan be the next winner from the Mahindra stable after Scorpio?


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