American Marketing Machinery and the fall of breastfeeding in Philippines

What do you expect other than, for the likes of George Monbiot to rail against America for all the vile deeds perpetrated around the world. From depleting the ozone layer to stopping mothers from breastfeeding their babies, the US has done it all.

Are these guys for real?

The Left leaning Hindu newspaper published an article written by George Monbiot titled, 'Look at what rich nations do, not what they say', where Monbiot has decried the American Marketing Machinery as being responsible for mothers 'falling' for 'substitute baby formula food', that has in turn resulted in them not breastfeeding their babies.

I am not surprised by this allegation. Marketeers (especially American marketeers) have been accused by the 'Left leaning types' for all the ills of the world. The fascinating facet about all these allegations, is that they never point a finger at the consumer involved who had all his faculties intact when he made a decision to 'fall' for the marketeers wiles. No 'Caveat Emptor' is ever applied. Sure, the marketeer has a responsibility not to misrepresent the truth, which in certain cases he/she is guilty of, but never ever is a word spoken about the 'victim' who was the 'real' decision maker.

What is more interesting to note is that these 'left leaning types' other than raising complaints, have absolutely no solutions for the eradication of any evil that is perpetrated. It's not as if, if the marketeer were to go away, the world is going to turn into a happy little place where there would be prosperity all around.

I wish the George Monbiot types looked at India. Having lived through the socialist times I know what it is like to wait in a queue to buy a packet of milk, be turned away many a times because of lack of availability of milk...and so on. The socialist /communist types have only ruined economies never put it on a path of prosperity. True, there is still a long way to go for India, to build equitable growth, but at least this is a start.

Thank god for the marketeer, 'cos he is responsible for spurts in consumption which is a must for any economy to prosper. If there are any 'left leaning intellectuals' out there who have a plan in place that can build prosperity the way it is witnessed in America, I guess there are a lot of us out here ready to listen to it.

But, know what, there are no solutions that they know of. So I guess we will still will have to put up with rants and raves by the likes of George Monbiots.


Popular Posts