Indian Internet Users number touches 30 million

Internet usage in India continues to grow at a slow but steady pace, both in breadth and depth, with the overall internet-using population in urban India reaching 30.32 million - a growth of 28% from April 2006 to April 2007 - according to the “India Online 2007″ study from JuxtConsult.

Of the 30.32 million urban internet users, 25.17 million (83%) log on at least once a month; the balance of 5.15 million (17%) are occasional users, according to the study. The penetration of the internet among urban Indians stands at 9% now, assuming the total urban population at 336 million, JuxtConsult said.

Key findings from the “India Online 2007″ study:

India’s internet growth was fueled by home-based usage:
The usage of internet from homes is at 59% (the proportion of users who access the internet from a given place).

Place of work (office, school, colleges, etc.) remains the single-largest place for accessing internet at 78%.

Internet usage from cyber cafes has remained flat, reaching 47%.

Only 1.4% of the regular internet-using population accesses the net “exclusively” from a cyber cafe.

Broadband is reaching more online urban Indians:
At least 3 of 4 regular internet users (77%) who access the net from home now do so using some form of a broadband or superior connection.

At least 74% of office-based usage is also on broadband or superior connections.

Nevertheless, the biggest problem faced on the net (by at least 2 of 3 net users) is the “slowness in opening of websites.” And almost 1 in 3 net users (35%) also complain about the “difficulty in connecting to the net” in the first place. Net users are ‘heavier’ users of internet from home than other media (TV, newspaper and radio).


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