Who's doing what in Kids Retail in India

  • Monalisa, the Versace of kids is coming to India
  • Global lifestyle brand Nautika is bringing Nautika Kids
  • International brand, Zapp has tied up with Raymond to foray into Kid's apparel
  • Disney has launched exclusive chains which stock character - based stationery.
  • Pantaloon's joint venture with Gini & Jony will set up a retail chain to market kids' apparel.
  • Swiss kids wear brand Milou is collaborating with Tirupur based Sreeja hosieries
  • Turner International India Pvt. Ltd. will launch Cartoon network Townsville and Planet POGO - two theme parks designed around its channels - in National Capital region.
  • Sahara One Television has signed an MoU to source content from Spacetoon media Group, Middle East's largest kids' entertainment b rand for animation and live content.

Leading the kids' retail revolution is the apparel business, which accounts for almost 80% of revenue, with kids clothing in India following international trends. According to research firm KSA Technopak, the branded segment comprises $ 70.7 million of the total kids' apparel market-size of over $3 billion.


siris said…
that's a very interesting observation. Even if we look at the population demographics, we have easily 12.5 - 15 % population in the age group of 2-12 ( 2001 census). Extrapolated values may be even better.

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