Targeting Religious Market segments
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According to JWT, food, finance and packaged goods are the three consumer markets most affected by Islamic law. The global halal market is worth some $580 billion annually. In America an estimated 16% of sales in the $100 billion kosher industry comes from Muslims who lack adequate halal options.
The Burqini—a full-coverage swimsuit has been sold internationally, mainly online. As the name implies, the polyester suits are a cross between a burqa and a bikini, and are designed in accordance with Islamic law requiring women to dress modestly.
Pic : http://www.ahiida.com
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