E-commerce boom

From domain-b: According to the first comprehensive consumer e-commerce survey conducted jointly by the Internet and Mobile Association of India [IAMAI] and IMRB, the consumer internet market would reach an estimated Rs9210 crore by the end of FY 2007-08.

At the end of FY 2006/07, the market size of this segment was estimated to be Rs7080 crore and the average rate of growth for the year 2007-08 was projected to be 30 per cent.
The unique feature of the study was that for the first time an attempt was made arrive at a consensual industry definition of consumer e-commerce.

The agreed definition of consumer e-commerce, according to the study, was: 'Buying and selling of products and services on the internet or on any other application that relies on the Internet. In other words, it comprises transactions for which Internet acts as a medium for contracting or making payment or for consuming the service/product by the end consumer, who is an individual.'


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