Carrefour in India

Sometimes going it alone makes absolute sense. Carrefour's decision not take an Indian partner along makes sense considering the risks that strategic alliances face. The decision to start with a B2B (Cash n Carry) operations, learn the retail B2B scenario and then move to the B2C format again, makes good sense. But note that this is in contrast to the Wal Mart-Bharti engagement that takes on the same B2B retail space in India.

These contrasting approaches to the Indian Retail market makes for a great study.


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