Digitisation & Indian Entertainment Industry

A study by Ernst and Young and the Associated Chambers of Commerce and Industry (Assocham) has shown that rising disposal incomes, increasing density of alternative delivery platforms and digitisation are collectively changing consumption patterns in the media entertainment industry across India.

While investment in exhibition infrastructure is increasing theatrical capacity, digitisation of distribution is helping filmmakers maximize revenues. Multiplexes set box office tills ringing with 100 per cent revenue and manifold increase in ticket prices, compared to the old single screen theatres.

Higher 'penetration' of television sets and VCDs/DVDs and the arrival of digital pay channels are opening new avenues of income, as well as changing existing business models. Digitisation, coupled with the new awareness among consumers and industry alike, has brought in a change of content. Niche is now the new buzzword in the multiplex circuit.


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