High octane romance at Rs. 99

M&B now promises Indians a heady spin of love and betrayal at a paltry Rs.99. HT reports that Mills and Boon, has come to India on the eve of its centenary year in 2008. Started in 1908 in the United Kingdom, and exporting to India for the last 30 years, M&B now has an office in Mumbai.

M&B will now for the first time print in India. The publishing house has already appointed an exclusive distributor to release five new titles every month on the same schedules as the UK and North America. Also, there are plans to have more Indian settings and characters in the romances published from now on. The books will be available at Rs 99.

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