Is the obvious, obvious?

'Nothing is so obvious that it’s obvious. When someone says that something is obvious, it seems almost certain that it is anything but obvious – even to them. The use of the word “obvious” indicates the absence of a logical argument – an attempt to convince the reader by asserting the truth of something by saying it a little louder.'

Which Came First, the Chicken or the Egg? (Part One); Errol Morris