Even as
Beer prices soar across India, the market for this most preferred
alcoholic beverage is predicted to grow.
- Beer sales in India are forecast to grow at a CAGR of 17.2% to 2011
- The market is expected to top $1.2 b by 2011
- Lager is most preferred type of beer, accounting for 87% market share
- Strong beer is the most popular type, accounting for nearly two-thirds of the market
- UB along with Millennium Alcobev and SABMiller account for nearly 90% of the Indian beer market
- India accounts for 1.3% of APac market by value
- India's annual per capita consumption stands at just 0.6 litres, compared to 23 litres in China, an average of 73 across Europe and 78 in the US
Even as Beer prices soar across India, the market for this most preferred alcoholic beverage is predicted to grow.
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