What Indian youth want

'The dabblers are children of a liberalizing India and indulge in products and services that fit the luxury bill. They are forming consumption related opinions today mostly in the company of friends. this circle of influence would fashion their consumption behaviour and the landscape of multiple product markets today and surely in the years to come.'

Ernst & Young - Retail Advisory Group study; 'Yousumerism, Youth in India - Opportunity knocks'

Read the complete report here.

Pic : www.rediff.com


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