Are subscriptions a measure of Customer Loyalty?
Sandy's got a point about Customer Loyalty. Is having 3 million subscribers to a 'loyalty card' a measure of real loyalty? Does it actually transalate into a repeat purchase?
After a harrowing shopping experience that saw me huff and puff my way through a Big Bazaar store that had stocked up on rotten vegetables among other things, I reach the 'priority' counter where I was told, there's no priority for a fellow like me just because I have a Big Bazaar-ICICI card. Slinking away to join the mile long cash counter crowd, I winced at the decision to come to a Big Bazaar store on the weekend.
In fact, tell you what, to hell with my Big Bazaar card, I need to shop elsewhere. Coming back to Sandy's point, my Big Bazaar card has turned me bitter. Now that's far away from 'loyal'.
What say you?