Consumption in Small Town India

• The Dhoni effect - The youth in small town India want everything and want it 'now'.
• Consumption spend in metros constitutes about 30 percent of the country's total consumption market. This implies that rest-of-urban-India and rural India together garner almost 70 percent of the market
• The subscriber growth in the four metros, in the Telecom sector stood at 58 percent (the emphasis being on value added services such as ring tones, wallpapers or news clippings) as compared to rest of India, where the growth rate stood higher than 93 percent - the focus being entirely on consumer acquisitions.

- 'Dhoni Effect - The rise of small town India'; Paper released by Ashok Rajgopal, Ernst & Young / Source : Brand Reporter