Java City's flawed non franchise building sales promo
Its imperative for a marketer to understand when and which promo format to use. Just yesterday, I passed by a Java City Cafe' that had a board in front that stated, '50% off'. Now I am thinking, '50% off on what'? The pastries, or the coffee, or the non food merchandise? Either way, every customer who sees that promo offer, will associate it with coffee & food (that's the core merchandise) and he is going to wonder whether its because there's something fishy about the food, maybe its stale?
I don't know whether the sale is a 'clearance' one, as maybe the Java City brand is folding up? Whatever the reason, I would rather the board said, 'Buy a Cappuccino and get a chocolate cookie, ABSOLUTELY FREE!'
Helps negate the 'stale' association. By the way, the cookie, I hope, is a fresh one!