BMTC Volvo ride at Re.1, but what's it cost?
Take BMTC's Re. 1 Volvo bus fare. Sure its got the hordes to pile in, into the Volvo buses, but what's it achieved? Has it gotten the car and bike users to shift? Of course not. It ain't the prices for the car/bike users. Its the convenience and the flexibility. What about the regular users of Volvos at the original premium price? Something tells me, for the promo period, they took their cars and bikes to work.
Any positives? Sure. The mass got a ride of their lives. And its time they did.