Nandan on the cover, Imagining India?
I haven't read the book but being the Marketing professor I must (must I?) have a take on the way it looks. I mean judging by the cover. Titled, 'Imagining India, Ideas for the new century', it has Nandan on the cover, piercing look and all.
What may have been behind the picture? A surefire way to sell the book, 'cos Nandan's well known? Isn't such a title supposed to be propped up with a more metaphorical picture that gives greater credence to the title? But then, if that were done, would we then welcome a dud? 'Cos the pic on the cover makes that critical difference in terms of browsers in a book store evincing interest in a book.
Whatever, I would have preferred a Non-Nandan pic. as the cover. OK, I get it. Would that get me to buy? Can't tell. :)