Does Vada-Pav stand a chance?

Outside the Forum Mall, there is this li'l kiosk, christened, Bombay Pav that sells a Vada-Pav for something like forty bucks. Inside the Mall, the swanky McDonald's serves a Vegetarian Burger at just around twenty bucks!
I wonder who in their sane senses would gobble down the forty-buck Vada-Pav? Are these guys, I mean the Bombay-Pav fellas, for real?
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