The dilemma that Varun as a stimuli is

The success of any brand that's extended lies in whether consumers respond by generalising or discriminating with the stimuli being used. Stimulus generalisation is a must for an extension to work. Instead if consumers discriminate, the extension goes kaput.

Varun Gandhi has had new-found notoriety overnight. The dilemma that BJP faces is akin to what brands face. Let me explain. Should voters generalise Varun as a stimuli they will tend to associate the BJP with what Varun stands for and that's hardline hindutva. This is good to get the hardline voters to cast their lot with the BJP. The problem is the neutral voters could be turned off by the radical association that Varun brings. Their votes may be lost. The converse to this scene playing out is, voters discriminating Varun as a stimuli and therefore not associating his hardline hindutva with the BJP. The fallout? Lose the radical voter, and maybe, get the neutral one.

This is quite a dilemma. Its still early time for us to see whether Varun as a stimuli casts a shadow over the BJP. Either way, they stand to lose.


Anonymous said…
Nice blog. Only the willingness to debate and respect each other’s views keeps the spirit of democracy and freedom alive. Keep up the good work. Hey, by the way, do you mind taking a look at this new website . It has various interesting sections. You can also participate in the OPINION POLL in this website. There is one OPINION POLL for each section.

Kindly note: The comments section is having problems so you may not be able to comment right now but it will available in a few days. We are also planning to get Live Cricket in our website within this week.

Kindly go through the entire website. Who knows, it might just have the right kind of stuff that you are looking for. If you like this website, can you please recommend it to at least 5 of your friends. Your little help would help us in a big way.

Thank you,

The Future Mantra
Anonymous said…
I think product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in same product category of soft drinks
freelance essay writer

Popular Posts