The benefits that matter to consumers
If the BJP wisened up, they would dump Hindutva and the likes of Varun and Modi. Because that's not what the average man on the street wants. He craves a better life. And that's about 'Roti, Kapda and Makaan'.
Just like brands must wisen up and dump benefits consumers do not care for. A mass consumer brand trying to woo consumers with psychological benefits at the cost of lower prices is akin to the BJP trying to woo the voter with Hindutva at the cost of Roti, Kapda and Makaan.
Either won't work! Aren't working!