The Kindle & the consumer

'If Mohammad can't go to the mountain, let the mountain come to Mohammad.'

If the consumer won't go to Kindle, let Kindle come to the consumer. Amazon is now launching what is expected to be a larger version of its Kindle e-book reader that is more suited to academic publishers. WSJ reports that six universities including Case Western, Pace, and Princeton are partnering with Amazon and major publishers to supply students with the new device in the fall. Details of the name of the device, as well as specific features and price, have not been released. Amazon declined to comment on the report.


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