Reinventing the Magazine
WSJ: But today, at a particularly tough time for magazines, a number of publications are again looking beyond the standard glossy format, experimenting with different manifestations of what a magazine can be. In doing so, they are offering their readers special experiences that Web sites and other free-content digital distractions can't match.
These are publications that revel in their 3D-ness, special objects that demand deeper interaction from their readers than the average print magazine. Taking advantage of recent advances in printing technology, these publications are determinedly nonconformist in everything they do. But they are, in essence, magazines -- curated, regular compilations of content with clear selection criteria, consistent design and an individual voice.
These are publications that revel in their 3D-ness, special objects that demand deeper interaction from their readers than the average print magazine. Taking advantage of recent advances in printing technology, these publications are determinedly nonconformist in everything they do. But they are, in essence, magazines -- curated, regular compilations of content with clear selection criteria, consistent design and an individual voice.
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