Bollywood movies & Tour de France, similar?

'Now, the latest news from France:

Things got tense after Lance tried to butt in on Alberto, but then Alberto ditched Lance in the mountains and Lance said he didn’t care, although some people think he’s just playing mind games. Carlos said everybody is out to get him, George thinks he was stabbed in the back, and everybody was mad when Christian took their radios away.

If the stories coming out of this year’s Tour de France sound like a plot summary for “Gossip Girl,” don’t be alarmed. In fact, it’s probably a good thing. After years of coverage dominated by doping allegations, scandals and suspensions, the world’s greatest cycling race is back to being what cycling races are, by design, supposed to be: a messy spectacle of conflicting agendas, gamesmanship, feuds, conspiracies, heartbreak, triumph and exhaustion that can make three weeks seem like an hour.'

The Tour de France is like a Bollywood movie. Pure masala fare. There's something in it for everyone. There's highs and there's heartbreaks. There are heroes and there are scar faced villains. There are tales of camaraderie and of treachery. And in the end there's a winner who triumphs despite numerous hiccups and hardships.

This is pure mass consumer stuff. Its no wonder the audiences are riveted. Unlike golf, the equivalent could be French cinema (know any movies?), which nine out of ten people can't decipher, Tour de France is easy on the mass consumer. Its pure viewer delight. Whether in the real, or on a screen.

The Tour de France attracts 15 million spectators in a typical year's race and 4 million TV viewers on a typical day's coverage. Its TV coverage draws 4 million viewers during the three weeks of the stages, according to Amaury Sport Organization. For the climactic finale in Paris, 5.3 million people tune in. the official Tour de France page draws 20 million visitors and 350 million page views and its featured in four different languages.

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