Paisa Vasool

'Paisa vasool. The ultimate Indian idea of good value; not to be confused with miserliness. Paisa vasool means that the purchased item was worth its price. It indicates a satisfaction in extracting every drop of consumptive liquid from each paisa. When you wring the act of consumption dry, and leave no discernible residue, it is then that you feel the warm after-glow of paisa vasool...

This ability to see utility in all its dimensions in any object and to not rest till every ounce of it is exhausted, has perhaps more to do with the ingrained cultural memory of scarcity, than with a real need for economy. We may not mind paying more, but our paisa must always be vasool.'

- Santosh Desai, 'The Dhania Factor' (Mother Pious Lady).


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