What Volkswagen Polo got just right
Trying to sell a car to the Upper middle class consumers in India? Go big on driving home functional value, on as many parameters as possible. Throw in the lure of a premium brand at a competitive price, and you have a winner.
Who do I think is doing this near perfect?
Volkswagen Polo. In India.
Polo goes after the creamy layer in the Indian middle class....Figo works the 'middle' chunk...tho' Polo surely wants that chunk too...after all the numbers aren't in the creamy layer.