Retaliate, when you must!

'The damage extended beyond Mr. Bush's presidency. The attacks on Mr. Bush poisoned America's political discourse. Saying the commander-in-chief intentionally lied America into war is about the most serious accusation that can be leveled at a president. The charge was false—and it opened the way for politicians in both parties to move the debate from differences over issues into ad hominem attacks.

At the time, we in the Bush White House discussed responding but decided not to relitigate the past. That was wrong and my mistake: I should have insisted to the president that this was a dagger aimed at his administration's heart. What Democrats started seven years ago left us less united as a nation to confront foreign challenges and overcome America's enemies.'

Dead right, Karl. You should have retaliated because the cowardly attacks on the President that went for the administration's jugular knowingly traipsed into slander territory. Letting it be meant the fence sitters (read neither pro- nor anti- Bush) would now base their judgements on lies spun by slimy liberal Democrats, the John Edward-lawyer types. And that is so pitifully disastrous. That Bush won his reelection meant Americans saw liberals for who they really were, gutless flip-floppers.

Strong brands too at times face the brunt of mischief mongers who can't stand what the brand stands for, and its success. And so they go for the jugular plotting their hate-object's downfall using the meanest of means. Negative publicity is most often the pet tool of hate-mongers. Now at such times you can divide the recipient community into three groups. Ones who aren't swayed. Ones converted. And the fence sitters. Its the latter that a brand should care about, because the negative publicity swirling around may in all probability influence them to judge against the brand. Therefore such fence sitters should be provided with counter information that runs on rational lines. The counter argument by the brand must address all the charges, refuting them comprehensively. Media covered publicity can become an ally. Maybe even advertising.

For the record, President George Bush has been the gutsiest in American History. A man who stayed true to his ideals, who didn't consider the Presidentship to be a popularity contest. As a leader, he led. He took decisions that others wouldn't have dared to even consider. Plus look at where we are today. Iraq's a democracy and an ally to the US. Contrast that with the mess Obama's made. US. is surely and truly on the way to being a socialist state, and the last I heard, Guantanamo was open and in business.


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